Conventions Essay 1A
In your experience, how has your understanding of conventions developed through creating your productions
Throughout my two years of studying media I have produced a short film opening as well as music video. While producing these product, I have learnt all about how to use and develop forms and conventions.
In year 12 we produced a film opening and chose to produce an action comedy. We knew it was important to identify a genre as this made sure the film opening would be easy to understand and have a clear narrative. With it being an action comedy, we knew we had to include some of its stereotypical conventions so that the genre would be portrayed. Some including; Empowering characters, criminal activity, as well as an element of risk within that story line. We know this because we researched into the genre and what forms where included in similar films. The central intelligence was one of these examples as it had the similar story line.
We also made sure to include enigma codes so that it kept the audience guessing and interested in the film. These were questions like why are they robbing a bank? What is going to happen to them later on in the film? Why has they gone down this route? All of these were used so that our target audience found our film opening intriguing and it looked interesting to watch. Although we chose to include the regular conventions like the titles and exponential shots, we also chose to challenge conventions by changing the stereotype of the gang leader. We wanted the film to be modern yet have elements of powerful women. Therefore, we chose to have a female gang leader to be in power. This worked well yet when filming the shots, this idea didn’t come across very well and it meant that it was very confusing to the audience. Which gave us something to work on in year 13, making the narrative clear.
In year 13 we created a music video for an alternative song genre and added an element of nature, to make it a new and unique production that no one had seen before. We made sure it did so by including lots of shots of the outdoors and incorporating the colour green into a lot of our products. We researched into these conventions and how other media products brought them across in their music videos and other ancillary products. Adam Jenson was a main influence down to his fun outdoors approach to music, as well as khalid and post malone as they both had a similar target audience to our band and had also produced very successful work. These helped us massively as it meant we had certain guidelines we knew we needed to follow to be successful. We then lead on to focus on the works of carol vernalise and Andrew Goodwin. Their work showed us the conventions of music video, what makes it successful and professional. These included, the relationship between the lyrics and visuals, including multiple close ups and messing around with the narrative of the music video.
In addition to the music video we also produced a digipak and a website. We took influenced from khalids album cover . We also made all of the titles with the same font we used to create our logo to create synergy. These ideas were also used in the website where we used them as our text colours and the back-ground colours. We chose to challenge forms and conventions of a typical alternative songs by shooting English country side. This then changed the stereotypical setting and proved that English country music videos can be made successfully and whilst still portraying the nature theme.
Within year 13 we all pushed at producing our best work, I feel it has really shown how I have developed my knowledge in the music industry. This knowledge and added background research has helped us to produce a product that is recognisable to our audience and create a brand image that is unique yet popular at the same time.
Throughout my two years of studying media I have produced a short film opening as well as music video. While producing these product, I have learnt all about how to use and develop forms and conventions.
In year 12 we produced a film opening and chose to produce an action comedy. We knew it was important to identify a genre as this made sure the film opening would be easy to understand and have a clear narrative. With it being an action comedy, we knew we had to include some of its stereotypical conventions so that the genre would be portrayed. Some including; Empowering characters, criminal activity, as well as an element of risk within that story line. We know this because we researched into the genre and what forms where included in similar films. The central intelligence was one of these examples as it had the similar story line.
We also made sure to include enigma codes so that it kept the audience guessing and interested in the film. These were questions like why are they robbing a bank? What is going to happen to them later on in the film? Why has they gone down this route? All of these were used so that our target audience found our film opening intriguing and it looked interesting to watch. Although we chose to include the regular conventions like the titles and exponential shots, we also chose to challenge conventions by changing the stereotype of the gang leader. We wanted the film to be modern yet have elements of powerful women. Therefore, we chose to have a female gang leader to be in power. This worked well yet when filming the shots, this idea didn’t come across very well and it meant that it was very confusing to the audience. Which gave us something to work on in year 13, making the narrative clear.
In year 13 we created a music video for an alternative song genre and added an element of nature, to make it a new and unique production that no one had seen before. We made sure it did so by including lots of shots of the outdoors and incorporating the colour green into a lot of our products. We researched into these conventions and how other media products brought them across in their music videos and other ancillary products. Adam Jenson was a main influence down to his fun outdoors approach to music, as well as khalid and post malone as they both had a similar target audience to our band and had also produced very successful work. These helped us massively as it meant we had certain guidelines we knew we needed to follow to be successful. We then lead on to focus on the works of carol vernalise and Andrew Goodwin. Their work showed us the conventions of music video, what makes it successful and professional. These included, the relationship between the lyrics and visuals, including multiple close ups and messing around with the narrative of the music video.
In addition to the music video we also produced a digipak and a website. We took influenced from khalids album cover . We also made all of the titles with the same font we used to create our logo to create synergy. These ideas were also used in the website where we used them as our text colours and the back-ground colours. We chose to challenge forms and conventions of a typical alternative songs by shooting English country side. This then changed the stereotypical setting and proved that English country music videos can be made successfully and whilst still portraying the nature theme.
Within year 13 we all pushed at producing our best work, I feel it has really shown how I have developed my knowledge in the music industry. This knowledge and added background research has helped us to produce a product that is recognisable to our audience and create a brand image that is unique yet popular at the same time.
Be specific about your research, which films taught you what the conventions were? Harry did you copy this essay? It has all the little mix references from Pip's group. Let me know when you've written it yourself.
ReplyDeletePlease complete all the essays so I can mark them before the mocks.
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