audience essay

The audience of any media product is extremely important as the audience is essentially responsible for the success of any media product. In our case, the media product I will be analysing is my music video which formed a large part of my Advanced Portfolio in Media this year. Whilst filming and editing our music video we made sure to be very conscious of our target audience and the way in which are target audience would consume our product so that we could ensure we were appealing to the appropriate demographic for our artist, Paleme.

The first stage of ensuring we had our target audience’s needs and uses in mind was to analyse the genre of the music video, which in our case was alternative pop. We chose the song Drugs by the artist Adam Jenson because it has not got a music video and, at Adam Jenson is relatively unknown and so this was a good choice for our group. When analysing the target audience we used psycho graphic categorisation and looked into other artists of a similar genre 'khalid'. This was very useful  as it allowed us to further understand our audience and how they would consume, use and get gratification from our music video and product as a whole. We found that our target audience was comprised of predominantly college and university students who enjoy the alternative pop genre and who don’t really follow the masses and mainstream music.

Social media was crucial for attracting our target audience of teenagers and young adults as these are the people who most use sites like Snapchat, Twitter and Instagram and so these were great platforms to attract new fans as well as inform our artist’s original fan base.  This proved to be very effective as we attracted a wide and diverse audience which we would not have been able to access had we not had access to these social sites.